The Flanders Living Lab focuses on the role of flexible public transport as a solution for transport poverty in sparsely populated areas of Flanders. The Lab asseses on-demand public transport initiatives from the users’ perspective. This approach scrutinizes the extent of public transport reliance, service adequacy and alignment with users’ needs. The invaluable feedback gathered is then harnessed to refine and enhance public transport services making these more inclusive and responsive to all travellers. By actively engaging users and stakeholders throughout the evaluation process, the ULL can ensure that public transport solutions are finely tuned to cater the diverse needs of the user community. Through the ULL methodology, the objective is to not only incorporate user perspectives into the evaluation phase but also in subsequent planning phases. The ultimate goal is to develop a versatile tool, encompassing methods to gather user experiences and methods to integrate these insights into public transport planning. This tool should benefit not only the public transport operator involved in the project, but also other transport planners and operators.